In reading Jeremy Rifkin’s “A Change of Heart About Animals” one strategy that interest me the most is how he uses pathos in his text. He really tries to get his audience to feel for these animals in order to persuade them that animals really do have feelings just like us humans. An example of this is when he writes, “Animals, it appears, experience grief. Elephants will often stand next to their dead kin for days, occasionally touching their bodies with their trunks”. In Vince Perry’s text “The Art of Branding A Condition” the strategy that stood out the most to me was that he uses a lot of exemplification. This stood out to me because as he throws out big brand names such as Zantac, Viagra, and Listerine it really helps the reader understand that not only is there one example to support his claim but there are many.
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